Peter V.S. Bond | eTail Palm Springs

Peter V.S. Bond

Peter V.S. Bond

Founder & Co-Host The CPG Guys
Peter V.S. Bond
Peter V.S. Bond is a recognized thought leader in the consumer packaged goods (CPG) and retail industries. As the Head of Industry and Client Engagement at Flywheel Digital, a division of Omnicom, he plays a pivotal role in helping brands navigate the ever-evolving eCommerce landscape. Additionally, Peter is widely known as the co-host of The CPG Guys podcast, a leading industry media platform that explores the intersection of technology, data, and consumer goods. With a career spanning over 30 years in leadership roles at Fetch Rewards, PowerReviews, CVS Health, dunnhumby, Circana, and Priceline.com, Peter has developed deep expertise in digital commerce, shopper marketing, and data-driven retail strategies. Peter’s academic background includes a B.A. from Wesleyan University, an MBA from NYU’s Stern School of Business, and executive education certifications from Columbia University and Cornell University. His commitment to continuous learning and innovation makes him a sought-after speaker and industry expert. Known for his sharp insights and ability to break down complex retail media trends, Peter provides invaluable perspectives on the shifting dynamics of eCommerce, digital advertising, and omnichannel marketing. Whether on stage, in the boardroom, or behind the microphone, he remains at the forefront of shaping the future of retail and CPG industries.

Tuesday, February 24

2:35 PM Track 6: Fireside Chat: Achieving Hyper-Personalized, Integrated Experiences With The Help Of CDPs

Today’s consumers expect seamless, personalized interactions across every touchpoint, making fragmented data one of the biggest hurdles for eCommerce brands. Customer Data Platforms (CDPs) are emerging as a critical solution, empowering retailers to unify customer profiles and deliver hyper-personalized experiences at scale. In this case study, attendees will uncover how Roshni Nambiar and her team at Unilever leveraged a CDP to integrate channels, sharpen targeting, and create truly connected customer journeys—turning data silos into a strategic advantage for loyalty and long-term growth. Expect to hear about: 

  • Exploring the use cases and key reasons why CDP usage is on the rise
  • Building vs. Buying a CDP, evaluating the pros and cons of each
  • Ensuring that you CDP initiative is properly staffed
  • Measuring the ROI of your CDP initiative to prove the value internally
  • Examining the benefits of a CDP (ie: increased Customer Lifetime Value)
  • Getting the most out of your CDP technology

Check out the incredible speaker line-up to see who will be joining Peter V.S..

Download The Latest Agenda