Today’s consumers expect seamless, personalized interactions across every touchpoint, making fragmented data one of the biggest hurdles for eCommerce brands. Customer Data Platforms (CDPs) are emerging as a critical solution, empowering retailers to unify customer profiles and deliver hyper-personalized experiences at scale. In this case study, attendees will uncover how Roshni Nambiar and her team at Unilever leveraged a CDP to integrate channels, sharpen targeting, and create truly connected customer journeys—turning data silos into a strategic advantage for loyalty and long-term growth. Expect to hear about: