Feliz Papich
SVP, Digital Technology, Experience & Insights Crocs, Inc
Feliz Papich serves as SVP of Digital Technology, Experience and Insights at Crocs, Inc. Feliz has more than 15 years of experience in the e-Commerce space, including leadership roles at Deckers Brands, where she led the e-Commerce channel, and Merkle (a dentsu company), where she developed and led the Digital Content Department. During her Career, Feliz received her MBA from Northern Arizona University.
Tuesday, February 24
11:05 AM Main Stage: Keynote Panel: Embracing the Everywhere Customer: Strategies for the New Discovery Landscape
Shoppers now move effortlessly across devices, platforms, and channels—expecting to discover and purchase what they want anytime, anywhere. This new “everywhere customer” is redefining retail discovery, pushing brands to innovate bold and agile strategies that captivate attention and ignite loyalty in a complex digital world.
In this keynote panel, leading industry experts unveil groundbreaking tactics to embrace the everywhere customer, unlocking powerful new pathways to connect, convert, and drive explosive growth in today’s fast-evolving discovery landscape. Panelists will discuss:
- Identifying and mapping diverse customer touchpoints across multiple channels to capture early-stage interest
- Adapting marketing strategies to meet customers wherever they start their discovery journey
- Leveraging data and technology to personalize interactions and guide customers seamlessly through the purchase funnel
- Developing agile approaches to stay ahead of evolving consumer behaviors and emerging discovery platforms
Check out the incredible speaker line-up to see who will be joining Feliz.
Download The Latest Agenda