Webinars

DTC marketers are experiencing rising CAC and lower ROAS by only investing in digital marketing channels to promote their products. Finding ways to tell their story in the real world is a competitive advantage for better ROI and sales. This 51-minute video goes in depth on how to execute an effective Out-of-Home Advertising strategy by relying on experts. You'll also learn how OOH is measurable and how to apply those analytics to your overall marketing goals.

Speakers:

• Greg Wise, Cofounder and Chief Customer Officer, Onescreen.ai
• Cam Bush, Head of Advertising, HexClad
• Charlie Riley, Head of Marketing, Onescreen.ai

Retailers are continuing to seek new ideas as to how to drive engagement throughout the holiday season and continue to grow their business. Especially with the upcoming election and changes in the macroeconomic conditions, it's crucial to understand changes in consumer sentiment, continued brand engagement, and drivers for conversion in a timely and cost effective way. This 17-minute session will discuss AI use cases leading companies are implementing to make this holiday shopping season more successful. 

Speakers:

• Leslie Lorenz, Head of Retail GTM, Americas, Snowflake

There has been a lot of hype around Generative AI in the past year. In this webinar, industry experts from Snowflake and Deloitte aims to identify the signal in the noise by discussing:

• The difference between traditional AI/ML techniques and Generative AI, and the impact for retail & consumer goods companies
• The most promising Generative AI use cases in Retail & Consumer Goods Industry
• The tool, talent and technology needed to leverage Gen AI at scale and the adoption journey over the next 12-18 months

Speakers:

• Rosemary DeAragon, Global Industry GTM Lead - Retail & CPG, Snowflake
• Clark Passino, Managing Director Converge Consumer, Deloitte
  

Key Takeaways:

• The Evolution of Membership and Loyalty Programs: How innovative and sophisticated membership & loyalty programs can be fostered and matured
• Forecasting Future Trends in Food Delivery: Drawing Parallels for Retail, QSR, and Grocery Domains
• Navigating the Ever-Changing Terrain: Tools to Track the Competitive Landscape

Speakers:

• Judah Rosen, VP Customer Success, Watchful
• Rafael Barbalat, Principal, Prosus Group
  

The general cart abandonment rate across industries in 2023 is just over 70% - that’s a lot of missed opportunities for ecommerce stores. This webinar dives into the upward trend of cart abandonment rates over the last decade, answering the who, what, when and why of it all, plus proven strategies to combat cart abandonment rates.

Speakers:

• Lori Boyer, Sr. Marketing Communications Manager, EasyPost
• Eric Thorson, eCommerce Expert, GM Revenue Growth, Norton Shopping Guarantee
  

We all know better experiences lead to happier clients which generate higher sales volumes than ever before--however identifying exactly where improvements should happen might be difficult without proper guidance. How do you make the link between digital experience and revenue clear for everyone to see? View this webinar where we'll review strategies for tying digital experience insights to revenue opportunities. Learn how to make clear to everyone in your organization how prioritizing digital experience improvements translates to gains the whole company will see and appreciate.

Speakers:

• Gardner Rordam, Enterprise Customer Success, FullStory
• Michelle Glaser, Head of Data & Analytics, Understood
  
  

Join Kristen Navarro as she reveals key insights from the study and discusses how the retail marketing world has changed—forever and for the better. Navarro will provide strategies to navigate changing consumer behaviors, give a glimpse of what 2023 holds for retailers, and show how CTV produces holiday-size returns all year long.

Key Takeaways:

• How retailers are navigating their first post-COVID holiday season and meeting consumers’ changing expectations
• Data-driven insights on how retailers are leveraging CTV to create powerful, better-performing advertising campaigns
• What retailers can expect in 2023—and get exclusive CTV strategies to maximize the opportunity
  

This is a year of massive shifts, scrutiny, and experimentation for retail and DTC marketers. Amid economic turbulence, the digital marketplace is also on unstable ground. Discerning next steps is easier when you know how your peers tackle similar challenges. Explore how leading retail and DTC brands identify their best opportunities and biggest obstacles to revenue this year. In this webinar, you will glean insights from their feedback and identify gaps in your data, so you are better equipped to drive revenue, outperform competitors, and defend your marketing decisions.

As an e-commerce marketer, if you're struggling with one of the following, this webinar is a must-see. Key topics discussed include:

• Decreasing marketing metrics that matter: acquisition, engagement, conversion, and retention
• Too heavy a reliance on impersonal demographic segmentation methods to “understand” the audience
• Campaigns that are differentiated enough from competitors’
• Trying to figure out how to survive and stand out amid Amazon’s dominance

Speakers:

• Sameer Patel, CEO of Kahuna
• Rich Lesperance, CMO of Swap.com
• Brett Goldberg, Co-CEO & Co-Founder of TickPick
• Ted Silverman, Director, Member Communications, from Rue La La

Tune in to see how V12 Data and BMW discussed:

• Implementing omnichannel strategies to target in-market shoppers
• Identifying consumers who have recently visited your store—or a competitor's location
• Lessons learned on turning in-market shoppers into new customers

Speakers:

• Anders Ekman, CEO of V12 Data
• Michael Engler, Head of Strategy Premium Experience - Future Retail, BMW

Key Takeaways:

• Learn how to create a relevant, AI-driven search experience that offers the right results for everything from simple head queries, to complex long tail queries and more
• Discover how Monoprice uses clever merchandising tactics to highlight products shoppers are most likely to buy
• Learn how creating a more intuitive site search experience helped Monoprice reduce the path to purchase and increase conversions

Speakers:

• Nelson Fisher, Product Manager, Monoprice
• Monal Patel, Chief Product Officer, Unbxd

Key Takeaways:

• Discern what digital content and product page characteristics consumers actually care about from the rest
• Find out what motivates consumers to pay more while shopping online
• Hear how consumer preferences differ by product type and age range

Keynote Speaker:

• Malcolm Faulds, EVP of Marketing, Salsify
  

Key Takeaways:

• Understanding the differences between managing and mastering audiences
• Discovering a path to achieve audience mastery 
• Uncover best practices and lessons learned on how to apply audience mastery in your organization

Speakers:

• Steve Riegel, Sr. Director, Audience Innovation, Merkle
• Michael Klein, Head of Industry Strategy – Retail, Travel & CPG, Adobe

Discover how to drive e-commerce conversions through emulating that same in-store luxury experience online: 

• Analyze the trends and learn how to thrive in a heavily saturated world of e-retail
• Understand how personalized AI can transform and boost the success of your business
• Featured customer case study to speak to success of implementing AI personalization within their retail site

Speakers:

• Amede Hungerford, Chief Marketing Officer at Reflektion, Inc.
• Shai Tamari, Solution Architect, at Reflektion, Inc.

Advertisers are pouring budgets into Connected TV—but are they spending wisely? We’ve reviewed over one billion dollars in transactions sourced from Connected TV campaigns run across the SteelHouse platform. The data makes it clear: there is a better way to build your CTV strategy, and it’s all about prioritizing conversions and revenue.

We’ll share real-world insights, sourced from our savviest advertisers, to illustrate how they used CTV to navigate common marketing challenges and drive direct-response performance. Whether it’s spinning up a campaign with little lead-time, adjusting for a long or short purchasing cycle, or nailing promotion for Black Friday—you’ll learn everything you need to bring nimbleness and ingenuity to your own CTV strategies.

During this webinar, we will explore how having a unified, automated, and integrated operation provides a pleasant customer experience throughout the buying process. From product visibility and seamless check-out to customer service and full transparency, supply chain performance determines B2C success. In this session, we will share expertise with combining order orchestration and fulfillment using cloud-based platform consolidation to create an omnichannel experience.

If the following KPI’s are part of your commerce fulfillment experience strategy, and we imagine they are, then you need to attend this webinar.

• Improve order delivery speed, predictability, and accuracy.

• Provide superior and differentiating customer service.

• Increase external supply and sourcing alternatives. 

• Increase flexibility of distribution/fulfillment capabilities and coverage.

• Increase process efficiency, reduce cost, and optimize profit.

Join eTail and SAP for an under 60 minute conversation that'll help you and your company unlock insights to building a meaningful customer relationship that fosters brand loyalty while also understanding how to exceed customer expectations for the real-time, trusted, and connected engagements your customer’s demand.