eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA

1.888.482.6012

From Blast Emails to a Scientific Segmented Strategy

From Blast Emails to a Scientific Segmented Strategy


Key highlights from this webianr session:

  • Businesses which implement segmented customer marketing see an increase in all key customer KPIs within weeks of deploying their strategy
  • Blast email campaigns leave money on the table and drive customers away
  • Customers have come to expect brands to communicate with them in a personalized, emotionally intelligent manner

Panelists:

  • Kristy Schoebel, Email Marketing Manager, Silver Star Brands
  • Brad Wilson, Digital Marketing Manager, Robbins Brothers
  • Yoav Susz, Director of Business Development, Optimove

6 Ways to Improve your Mobile Checkout Process and Convert Customers

6 Ways to Improve your Mobile Checkout Process and Convert Customers


6 Ways to Improve your Mobile Checkout Process and Convert Customers

By viewing this on-demand webinar, Baymard Institute and Moovweb will lay out the:

  • Common errors that lead to high cart abandonment rates
  • Best practices for reducing friction and increasing conversions
  • Techniques for instilling trust and confidence among your e-commerce customers

Speakers

  • Jamie Appleseed, Co-Founder of Baymard Institute
  • Haresh Kumar, Vice President of Marketing at
eTail Webinar: Drive Revenue and Re-Engage Customers with Email

eTail Webinar: Drive Revenue and Re-Engage Customers with Email


eTail Webinar: Drive Revenue and Re-Engage Customers with Email

By viewing this on-demand webinar, Unique Vintage and Bronto Software will lay out the:

  • Learn how abandon cart messages can increase revenue and conversion rates
  • Practical planning guides for holiday marketing
  • Hear how Unique Vintage leveraged different email marketing techniques to re-engage customers and drive revenue

Speakers

  • Courtney Lear Wallace, Digital Marketing & Ecommerce Director of Unique Vintage
  • Joe Stickney, Manager of Demand Generation at
Mastering a Seamless B2B/B2C Omni-Channel Experience

Mastering a Seamless B2B/B2C Omni-Channel Experience


Mastering a Seamless B2B/B2C Omni-Channel Experience

By viewing this on-demand webinar, Forrester Research and Enesco will lay out the:

  • Understand the B2B Commerce Landscape
  • Learn best practices that B2B merchants can implement in 20
  • Discover how easy it is for B2C merchants to implement a B2B commerce website
  • Learn the top priorities facing B2B merchants

Speakers

  • Andy Hoar, Principal Analyst at Forrester Research
  • Pam Schechtm
Bot Assaults and the Drag on Marketing

Bot Assaults and the Drag on Marketing


eTail Webinar: Bot Assaults and the Drag on Marketing

This webinar dives into:

  • How the battle against click fraud can be won, and what no longer works
  • How programmatic ad buys are compromised, and how to solve this challenge
  • Latest stealth bot that is grabbing affiliate revenue, riding on the coattails of real human transactions
  • The business impact to marketing across all types of bots
  • How to detect and protect your marketing programs and budgets

Speakers

  • Ido Safruti, CTO of PerimeterX
  • Jack Chiang, Former Affiliate Marketing Manager at
From Research to Buy: Delivering Digital Product Content that Drives Sales

From Research to Buy: Delivering Digital Product Content that Drives Sales


From Research to Buy: Delivering Digital Product Content that Drives Sales

This expert webinar will outline the best practices ecommerce leaders should use to drive the most impactful product content to market, including:

  • Improving product descriptions
  • Leveraging customer reviews
  • Implementing efficient workflows

Speakers

  • Vivian Shin, Brand Building & Market Development at Nutiva
  • Binsen J. Gonzalez, CMO of Singular Sound
  • Michelle Burtchell-Spector, VP of Marketing at Salsify
Advocacy Marketing & the 5 Types of Referral

Advocacy Marketing & the 5 Types of Referral


eTail Webinar: Advocacy Marketing & the 5 Types of Referral

Join this webinar and build the perfect referral program for your brand. Key topics include:

  • What type of referral program is right for your brand
  • The importance of an advocate
  • How to recruit your advocate army
  • Real-world examples of different referral programs

Featured Speaker

  • Jen Gray, Director of Marketing at Extole
How Walmart Manages And Optimizes Online Promotions

How Walmart Manages And Optimizes Online Promotions


Key highlights include topics such as:
  • Get insights into how Amazon manages campaign performance
  • Learn how page speed affects user engagement and conversion metrics
  • Find out what causes the most common performance issues
  • Learn how leading retailers are running, monitoring, and optimizingtheir campaigns
  • Discover tools that go far beyond what Google Analytics can tell you
Speakers:
  • Tammy Everts, Senior Researcher & Editorial Director, SOASTA
  • Meredith Wollman, Manager, Customer Marketing, Walmart.com
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