AI’s Impact to Holiday Planning in 2024

Retailers are continuing to seek new ideas as to how to drive engagement throughout the holiday season and continue to grow their business. Especially with the upcoming election and changes in the macroeconomic conditions, it's crucial to understand changes in consumer sentiment, continued brand engagement, and drivers for conversion in a timely and cost effective way. This session will discuss AI use cases leading companies are implementing to make this holiday shopping season more successful.