James Gerber is the VP of Strategy at WorkMagic, the leader in Triangulated Measurement that combines incrementality, MTA, and MMM into a system that maximizes the performance of the media mix. James has over a decade of experience in building measurement products and measuring incrementality, including solutions that span from digital ads to linear TV and out-of-home advertising. James has helped countless brands dial in on the marketing strategies and tactics that truly move the needle, using incremental insight to understand how each channel actually contributes to the overall business.