Zach Rego
CRO Triple Whale
Zach has 11 years of experience in marketing technology, working with thousands of brands and agencies to drive more efficient and effective growth. Over the course of his career, he has helped companies optimize Google and Facebook advertising performance at WordStream, improve landing page and website conversion rates at Unstack, and now, as CRO at Triple Whale, empowers brands and agencies to better understand complex customer journeys through accurate, actionable insights that lead to smarter decisions and stronger results.
Wednesday, February 25
3:00 PM Track 3: Fireside Chat: Navigating the Non-Linear Path to Purchase - Unlocking Commerce Growth & Measuring True Impact
Today’s path to purchase is anything but linear. Discovery, consideration, and conversion now happen across platforms — often influenced by social long before the final click. In this session, we’ll explore how TikTok is powering modern commerce by building demand that extends beyond the app itself.
Together with Triple Whale, we’ll share BFCM observations and discuss how brands can uncover incremental impact and gain clearer visibility into cross-channel performance.
Check out the incredible speaker line-up to see who will be joining Zach.
Download The Latest Agenda