Brian DeLaite

Senior VP, Marketing Solutions LS Direct

Brian has over 30 years of direct marketing experience working with top national brands, specializing in new customer acquisition and CRM. At LS Direct, Brian is responsible for vertical market expansion, branding initiatives, and new product launches, including the successful launch and explosive growth of Boomerang direct®, a breakthrough direct mail retargeting solution. His mission is to offer brands measurable, personalized postal solutions, tracking their incremental effectiveness through SmartDash, LS Direct’s marketing effectiveness dashboard reporting tool.

Prior to joining the firm, Brian spent 18 years as Executive Vice President/Partner and founding member of Belardi/Ostroy, a full-service direct marketing and creative agency based in New York City where he was instrumental in the growth of the company across three divisions. Brian earned a double major (B.S.) in Marketing and Communications from Babson College.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

2:55 PM Client Case Study: Direct Mail Jeopardy – Lightning Round: Unlocking the Power of Direct Mail in the AI Era

Discover why direct mail is the secret weapon of forward-thinking marketers in the age of AI. Join seasoned industry experts as they unveil invaluable insights from over six decades of combined experience in direct marketing. This session will delve into diverse perspectives from both agency and brand sides, covering B2B and B2C strategies across a wide range of industries including technology, healthcare, automotive, retail, and financial services.

Topics for this lightning round will include:

Media Mix
CRM vs. Acquisition
Customer Insights
Offers for customers and prospects
Creative versioning

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda