eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

Brian DeLaite


VP Sales & Business Development
LS Direct Marketing


4:45 PM Leveraging Personalized Direct Mail To Re-Engage Mobile Shoppers

As mobile grows, converting those shoppers can become more challenging.  An omnichannel approach will significantly  increase response and conversion rates:
• Blend new and old school tactics to consistently message these prospects from their mobile devices to their mailboxes
• Direct mail remains a key component of a successful omnichannel marketing mix
• Personalization in Direct Mail is readily achievable and brings higher conversion rates.  Mailboxes still have a 100% open rate!
• Mobile can trigger direct mail which is more measurable than any other channel


Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda