David Luba

Co-founder tentree

David founded tentree, a clothing company that plants trees, in 2011 while studying at the University of Manoa in Hawaii. After earning a BBA in 2012, he expanded tentree to over 2,000 retail stores across Canada, the U.S., and Europe, resulting in 100M+ trees planted. In 2022, David shifted focus to veritree, aiming to improve transparency in tree planting for consumers and organizations, and inspire more restorative businesses. He’s been recognized as a Clean 50 emerging leader and E&Y Entrepreneur of the Year for social impact.

Monday, February 23: Summit Day

9:45 AM Customer Journey: Keynote Panel: Everything, Everywhere, All at Once: Evolving to Meet Changing Omnichannel Buying Patterns

Omnichannel buying behaviors are evolving faster than ever, challenging retailers to meet customers wherever and however they choose to shop. With shoppers moving seamlessly across physical stores, online platforms, and social channels, brands must adapt to deliver consistent, frictionless experiences at every touchpoint. In this keynote panel, industry leaders discuss strategies for evolving retail operations and marketing to keep pace with changing omnichannel patterns and capture growth opportunities across all channels. Panelists will cover:

Analyzing how shoppers now use multiple digital and physical touchpoints before making a purchas
Leveraging mobile-first strategies, including one-click checkout, AR features, and location-based offers
Adopting AI-powered personalization and real-time data to deliver hyper-targeted recommendations and consistent brand experiences
Embracing innovations like click-and-collect, same-day delivery, and immersive in-store technologies

Thursday, February 26

9:00 AM Main Stage: Keynote Panel: Green is Gold—Unlocking Profitable Growth Through Sustainable eCommerce

Going green isn’t just good for the planet—it’s a goldmine for eCommerce growth. Today’s shoppers want sustainable choices that don’t sacrifice style or convenience, and brands that deliver win big.

During this panel, eco-savvy leaders will be ready to share how sustainability can drive profits, build brand love, and create a brighter future for business and the planet. Expect to hear about:

Becoming an effective change agent for the company’s sustainability agenda
Approaching sustainability holistically and scaling it slowly
Incorporating environmental concerns into business practices
Making sustainability part of the brand experience for your customers

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda