Kelly Thacker | eTail Palm Springs

Kelly Thacker

Kelly Thacker

VP, Product Marketing Klaviyo
Kelly Thacker

Wednesday, February 25

10:50 AM Main Stage: Keynote: From Predictive to Autonomous: The New Era of Consumer Relationships

In a world where consumers trust TikTok more than taglines and ChatGPT more than checkout clerks, the rules of brand trust have changed. It’s no longer built by what you say—it’s built by what you do.
Join Klaviyo Exec for a candid conversation on how today’s most innovative retailers are adapting to a new reality: where AI, automation, and unified customer data work in sync to earn and sustain trust at every touchpoint.
They’ll share what they’ve learned—from embedding AI into marketing and service, to unlocking faster time to value with customer-ready tools, to rethinking what “CRM” really means in an AI-first world.

Q&A for this session will take place in the Q&A Lounge from 11:10-11:30AM

Check out the incredible speaker line-up to see who will be joining Kelly.

Download The Latest Agenda