Reba Hatcher

Chief Commercial Officer ButcherBox

As Chief Commercial Officer, Reba is responsible for driving top-line revenue growth while creating new and innovative revenue streams. She oversees pricing, merchandising, revenue, retention, and partnerships. Previously, Reba was Chief of Staff and continues to be a strategic advisor to the CEO. She joined ButcherBox in 2017 from Ernst & Young where she guided clients through change management and organizational design. She earned her B.S. in Accounting and Sociology from Boston College.

Wednesday, February 25

9:35 AM Main Stage: Keynote Panel: From Likes to Loyalty: Proven Strategies to Spark Brand Love and Turn Customers into Lifelong Advocates

Creating brand love goes far beyond clicks and likes—it’s about forging powerful emotional connections that inspire customers to become devoted lifelong advocates. Studies show that emotionally connected customers are twice as valuable as highly satisfied ones, driving more repeat purchases and brand referrals but turning casual buyers into loyal fans demands authentic engagement, memorable experiences, and unwavering trust.

During this panel, marketing leaders unveil proven strategies to spark deep brand affection, cultivate enduring relationships, and transform customers into passionate champions who accelerate growth and amplify your brand’s story across the globe by:

Creating personalized customer experiences that foster emotional connections
Designing and implement loyalty programs and exclusive offers
Building a vibrant brand community and leverage customer stories
Transforming social media engagement and customer feedback into long-term brand advocacy

2:40 PM Track 2: Case Study: Service-Oriented Retail: Unlocking New Growth Through Experience and Value

ButcherBox transformed subscription commerce by launching Sizzle Society, the brand’s loyalty program that goes beyond points to create emotional connections with customers. By integrating experiential benefits, strategic brand partnerships, and customer-driven perks, ButcherBox has driven meaningful engagement and retention in the competitive DTC grocery space. In her session, Reba Hatcher, the brand’s chief commercial officer, will dive in to how loyalty programs can:

Expand beyond products by understanding customer segments and building dual-layer programs that reward both spending and purchase frequency, while offering coveted perks based on customer feedback
Differentiate your brand and foster loyalty by creating emotional connections through experiences and strategic partnerships that reduce reliance on paid acquisition
Leverage experiential offerings like education and exclusive brand collaborations to drive engagement
Use data and customer insights to segment audiences, personalize tier benefits, and understand what customers truly value rather than treating customers the same to deliver meaningful, differentiated experiences
Position your team as customer advocates by building programs rooted in listening and feedback, ensuring every feature strengthens relationships and earns long-term retention