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Josh Marehbian
CFO
FabFitFun
Monday, February 22, 2027: Summit Day
8:05 AM
LOYALTY: Keynote: When Retention Beats Acquisition on the P&L: The Loyalty Economics Conversation Retail Hasn't Had Yet
Quantifying the real cost gap between acquiring and keeping customers
Linking loyalty, frequency, and basket size to long‑term profit, not just points issued
Prioritizing retention investments that change customer behavior, not just rewards
Convincing leadership to rebalance budgets toward loyalty without killing acquisition
Check out the incredible speaker line-up to see who will be joining Josh.
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