Rising acquisition costs have turned loyalty into a P&L decision. In this keynote, Josh Marehbian, CFO of FabFitFun, will draw on his experience running finance for a membership business to show how to measure what retention is really worth, and how to make the case for shifting budget toward it. Expect to hear about:  

• Quantifying the real cost gap between acquiring and keeping customers 
• Linking loyalty, frequency, and basket size to long‑term profit, not just points issued 
• Prioritizing retention investments that change customer behavior, not just rewards 
• Convincing leadership to rebalance budgets toward loyalty without killing acquisition