Marie Schwartz | eTail Palm Springs

Marie Schwartz

Marie Schwartz

CEO RETHINK Retail
Marie Schwartz

Monday, February 23: Summit Day

11:15 AM Loyalty: Keynote Panel: Thinking Outside the Box: Embracing A Loyalty Ecosystem from the Beginning of the Customer’s Journey

Loyalty today is no longer confined to points or perks—it’s an evolving ecosystem that begins the moment a customer engages with your brand. This panel explores how forward-thinking retailers are reimagining loyalty as a holistic, data-driven experience that nurtures relationships from the very first interaction. Leaders will share strategies to connect emotional engagement, personalization, and unified touchpoints to build lasting brand devotion.

  • Reimagining loyalty as a connected ecosystem that begins at customer discovery, not post-purchase.
  • Integrating data, personalization, and brand storytelling to nurture emotional connections from day one.
  • Unifying loyalty touchpoints across channels to create a seamless and rewarding customer experience.
  • Empowering teams to innovate loyalty strategies that evolve with shifting shopper behaviors and expectations.

4:05 PM Loyalty: Panel Discussion: The Loyalty Shift: Engaging Today’s Customers Through Unique Experiences

Consumer expectations are rapidly evolving, pushing retailers to rethink loyalty beyond points and discounts to truly meaningful experiences. As competition intensifies, brands must find new ways to connect, surprise, and delight customers in ways that foster lasting engagement. In this session, loyalty experts share innovative strategies for creating unique, personalized experiences that deepen customer relationships, boost retention, and drive long-term value, which they are achieving through: 
  • Tailoring experiential rewards for your customers based on their interests
  • Weaving these offerings into your existing loyalty programs or building something new
  • Building further brand love with exclusive access to these experiences
  • Capitalizing on the social aspect of these experiences to gather UGC for social posts

Check out the incredible speaker line-up to see who will be joining Marie.

Download The Latest Agenda