Live selling has evolved far beyond its television roots, emerging as a dynamic, interactive way to engage audiences and drive sales across today’s most vibrant digital platforms. With the rise of social commerce, brands are blending entertainment, community, and instant shopping to meet customers where they already are—scrolling, streaming, and sharing. Join this fireside chat to discover how QVC is reimagining its iconic live selling model for the TikTok era, creating compelling, conversion-focused experiences that capture attention and inspire purchase. Expect to hear about: