In a world of endless choices, the customer journey matters as much as the product itself. At The North Face, every customer is on a unique expedition - whether they’re climbing a mountain or navigating a city. The challenge is clear: How do you guide each one to find the right gear to get them out exploring, at scale?

This session explores how The North Face is moving beyond one-size-fits-all digital experiences to create dynamic, personalized journeys on-site. We'll pull back the curtain on the strategies they use to turn customer data into a map for delivering relevant, timely, and impactful experiences across every touchpoint.