The modern shopper refuses to be confined to a single channel, instead navigating effortlessly across physical stores, e-commerce sites, social platforms, and more. This channel-agnostic behavior is reshaping omnichannel retailing, pushing brands to create seamless, integrated experiences that meet customers wherever they choose to shop. During this panel discussion, retail innovators share strategies and insights for thriving in this new era—delivering unified journeys that drive satisfaction, loyalty, and growth across all touchpoints like: