Stephanie Jungvirt is the Senior Manager of CRM & Loyalty for Columbia Sportswear, where she leads loyalty strategy and customer engagement initiatives. With a focus on creating meaningful connections between brands and consumers, Stephanie has driven innovative programs that move beyond transactional rewards to deliver unique, experience-driven loyalty. Her recent work includes the Engineered for Whatever campaign, which inspires customers to push gear to its limits and embrace adventure without compromise. Passionate about blending creativity with data-driven insights, Stephanie brings a fresh perspective on how brands can deepen relationships and drive long-term value through experiential engagement.
Monday, February 23: Summit Day
4:05 PM Loyalty: Panel Discussion: The Loyalty Shift: Engaging Today’s Customers Through Unique Experiences
Consumer expectations are rapidly evolving, pushing retailers to rethink loyalty beyond points and discounts to truly meaningful experiences. As competition intensifies, brands must find new ways to connect, surprise, and delight customers in ways that foster lasting engagement. In this session, loyalty experts share innovative strategies for creating unique, personalized experiences that deepen customer relationships, boost retention, and drive long-term value, which they are achieving through:
- Tailoring experiential rewards for your customers based on their interests
- Weaving these offerings into your existing loyalty programs or building something new
- Building further brand love with exclusive access to these experiences
- Capitalizing on the social aspect of these experiences to gather UGC for social posts
Check out the incredible speaker line-up to see who will be joining Stephanie.
Download The Latest Agenda