Stephanie Jungvirt is the Senior Manager of CRM & Loyalty for Columbia Sportswear, where she leads loyalty strategy and customer engagement initiatives. With a focus on creating meaningful connections between brands and consumers, Stephanie has driven innovative programs that move beyond transactional rewards to deliver unique, experience-driven loyalty. Her recent work includes the Engineered for Whatever campaign, which inspires customers to push gear to its limits and embrace adventure without compromise. Passionate about blending creativity with data-driven insights, Stephanie brings a fresh perspective on how brands can deepen relationships and drive long-term value through experiential engagement.