Jennifer Conrad is a Brooklyn-based senior writer for Inc. She has written for Wired, Vogue, The Wire China, Time Out Beijing, and Newsweek.com. She has a master’s degree in China studies and economics from Johns Hopkins School of Advanced International Studies (SAIS), and spent three years working as a writer and editor in Beijing.
Tuesday, February 24
9:35 AM Main Stage: Keynote Panel: Retail Resilience Unlocked: Lessons Learned from Navigating Tariffs, Market Volatility, and Industry Transformation
In a world rocked by tariffs, market upheaval, and lightning-fast industry shifts, retailers are confronting challenges unlike any before—threatening not just growth, but their very survival. Now more than ever, resilience is the game changer that separates those who thrive from those who falter.
During this keynote panel, visionary retail leaders reveal powerful lessons forged in adversity, unveiling bold strategies to adapt, manage risk, and unlock the resilience that fuels lasting success in today’s unpredictable landscape, including:
- Implementing scenario planning and flexible strategies to proactively prepare for shifts in tariffs, market volatility, and global trade
- Investing in digital platforms, integrated data, and AI to enhance agility, operational efficiency, and supply chain resilience
- Rethinking cost structures, logistics networks, and supplier relationships to maintain profitability and adapt to disruptions
- Strengthening customer relationships and brand loyalty through data-driven marketing, product innovation, and hyper-personalization
Wednesday, February 25
12:20 PM Main Stage: Keynote Panel: Living Out Loud: Answering the Call for Transparency and Authenticity in Retail
Today’s consumers demand more than products—they crave connections with brands that live out loud with bold transparency and genuine authenticity. In an era where trust is earned through openness and realness, retailers must step up and show their true colors to connect deeply with their audience.
During this keynote panel, fearless retail leaders share inspiring stories and actionable insights on answering the call for radical honesty—building trust, loyalty, and meaningful connections that stand out in a crowded marketplace through:
- Embracing authenticity and simplicity for an entire product lifecycle
- Expressing values throughout the customer journey to invite and build a community
- Using meaningful messages to connect with value-driven customers
- Assessing how to showcase your brand and value proposition, and which channels work best
Check out the incredible speaker line-up to see who will be joining Jennifer.
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