Sarah Zurell

Chief Marketing Officer Chinese Laundry

Sarah Zurell is an entrepreneur-turned-fashion executive with a track record of driving results across Retail, E-commerce, and Tech. As Chief Marketing Officer for CELS Brands, Home of Chinese Laundry, Dirty Laundry, 42 Gold and CL by Laundry. An LA-based women's footwear company established in 1971, Sarah leads cross-functional teams in marketing, merchandise, design, product development, and strategic partnerships with an approach that is both data-driven & focused growth. Previously, Sarah was Head of Content at Google Ventures’ Strut, working with the CTO to build one of the first shopping algorithms to suggested items by taste profile, the initiative was later adopted by Amazon Fashion. She later co-founded two start-ups: Eternal Fleur, a sustainable flower company, & Pavemint, where she led fundraising, marketing, & product as Chief Brand Officer & launched a P2P parking app which she exited in 2020. Sarah also chairs the Hollywood Chamber of Commerce Board.

Monday, February 23: Summit Day

12:20 PM Customer Journey: Fireside Chat: Personalized, Not Pushy: Prioritizing Customer Trust and Transparency Across All Channels

Providing transparency by clearly communicating the value of how customer data is collected and used
Balancing personalization and privacy by focusing on adding genuine value rather than intrusive targeting
Using unified customer data to deliver relevant, timely recommendations and seamless experiences across online, mobile, and in-store channels

Wednesday, February 25

10:25 AM Main Stage: Keynote Panel: Thriving in the Funnel Collapse: Mastering the Modern, Messy Path to Purchase

The classic sales funnel is officially out the window—today’s customers zig and zag through a wild, twisty path to purchase that’s anything but predictable. To thrive in this beautiful mess, brands need fresh playbooks that embrace the chaos, harness data like a superpower, and deliver spot-on personalized experiences at every turn.

During this panel of retail trailblazers as they crack the code to the modern customer journey, turning whirlwind chaos into golden opportunities that spark conversions, boost loyalty, and fuel unstoppable growth in today’s fast-changing retail playground through:

Embracing a holistic view of the customer journey that recognizes multiple touchpoints
Leveraging data analytics to understand customer behavior and preferences
Implementing agile marketing tactics that adapt to real-time feedback
Utilizing integrated marketing channels to create cohesive experiences

Check out the incredible speaker line-up to see who will be joining Sarah.

Download The Latest Agenda