Sarah Zurell
Chief Marketing Officer Chinese Laundry
Monday, February 23: Summit Day
12:40 PM Customer Journey: Fireside Chat: Personalized, Not Pushy: Prioritizing Customer Trust and Transparency Across All Channels
- Providing transparency by clearly communicating the value of how customer data is collected and used
- Balancing personalization and privacy by focusing on adding genuine value rather than intrusive targeting
- Using unified customer data to deliver relevant, timely recommendations and seamless experiences across online, mobile, and in-store channels
Wednesday, February 25
11:05 AM Main Stage: Keynote Panel: Thriving in the Funnel Collapse: Mastering the Modern, Messy Path to Purchase
- Embracing a holistic view of the customer journey that recognizes multiple touchpoints
- Leveraging data analytics to understand customer behavior and preferences
- Implementing agile marketing tactics that adapt to real-time feedback
- Utilizing integrated marketing channels to create cohesive experiences
Check out the incredible speaker line-up to see who will be joining Sarah.
Download The Latest Agenda