Norman Chu serves as the VP of Marketing & Partnerships for KAHI Cosmetics, focusing on the GTM strategy for the US Expansion.
One main channel that was a huge focus and success for some of the portfolio KAHI Brands has been TikTok Shop. Our team has built the foundation of our TikTok Shop growth through the Creator Economy--building and retaining the affiliate marketing system from the ground up, to a thriving creator community, consisting of long-term creator partners. Some of the brands within the KAHI Brands portfolio encompasses an array of K-Beauty products including BRMUD, Rom&nd US, MarsMade, etc.(all available on TikTok Shop!)
Wednesday, February 25
4:20 PM Track 3: Panel: Leveraging TikTok As A Lower Funnel Powerhouse
TikTok’s influence extends well beyond viral trends—it’s become a critical platform for driving conversions at the lower funnel of the customer journey. Brands can leverage TikTok’s unique combination of engaging content and targeted shopping features to turn interest into immediate action. In this panel, marketing leaders share effective approaches to maximize TikTok’s power to drive sales, increase ROI, and create authentic customer connections by:
- Learning how TikTok’s lower-funnel strategies—like high-intent retargeting, compelling CTAs, and personalized offers—drive conversions
- Discovering best practices for leveraging TikTok Shop, live shopping, and platform-native features
- Understanding how to segment and target audiences based on behaviors such as website visits, cart abandonment, and prior engagement
- Exploring measurement tactics and analytics tools to track conversions, optimize creative, and continuously refine lower-funnel campaigns
Thursday, February 26
12:05 PM Main Stage: AMA Town Hall: Creator Playbook: Scaling Brands through Social Media and TikTok Shop
Join a leading Cassandra Bankson, YouTube star and content creator for an inside look at how creators are driving real brand growth across YouTube, Instagram, and TikTok. Learn how influencer partnerships are fueling brand growth along with Norman Chu who leads partnerships and marketing strategy at Kahi Cosmetics. Be ready with questions for Cassandra and Norman to answer!
- How creators turn social engagement into measurable brand impact
- What it takes to collaborate effectively with creators across platforms
- Strategies for activating TikTok Shop through authentic creator partnerships
Check out the incredible speaker line-up to see who will be joining Norman.
Download The Latest Agenda