Norman Chu serves as the VP of Marketing & Partnerships for KAHI Cosmetics, focusing on the GTM strategy for the US Expansion. One main channel that was a huge focus and success for some of the portfolio KAHI Brands has been TikTok Shop. Our team has built the foundation of our TikTok Shop growth through the Creator Economy--building and retaining the affiliate marketing system from the ground up, to a thriving creator community, consisting of long-term creator partners. Some of the brands within the KAHI Brands portfolio encompasses an array of K-Beauty products including BRMUD, Rom&nd US, MarsMade, etc.(all available on TikTok Shop!)