Norman Chu
VP, Marketing & Partnerships, North America KAHI Cosmetics
Monday, February 22, 2027: Summit Day
2:55 PM Customer Journey: Case Study: How to Find, Vet, and Choose the Creators Who Actually Fit Your Brand
- Screening creators for audience fit, credibility, and content style, not just size
- Using engagement depth and audience quality to predict real impact
- Checking brand safety, disclosure habits, and past partnerships before you sign
- Building selection criteria that legal, brand, and performance teams can all support
Check out the incredible speaker line-up to see who will be joining Norman.
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