Robyn Nissim
NA Social Media EducatorWednesday, February 25
5:10 PM Track 3: Fireside Chat: Measurement Impossible: Determining the ROI of Your Influencer Marketing Campaigns
- Gaining practical frameworks and formulas for calculating influencer marketing ROI
- Learning to combine quantitative data—such as impressions, clicks, and sales—with qualitative insights like sentiment analysis and brand awareness studies
- Exploring best practices for tracking influencer-driven results using UTM links, promo codes, and earned media value (EMV)
- Understanding the importance of ongoing optimization by analyzing ROI findings, iterating on strategies, and aligning influencer selection and content with business objectives for sustained impact
Check out the incredible speaker line-up to see who will be joining Robyn.
Download The Latest Agenda