Aaron Magness | eTail Palm Springs

Aaron Magness

Aaron Magness

Chief Marketing Officer Full Glass Wine Co.
Aaron Magness
Aaron Magness serves as Chief Marketing Officer at Full Glass Wine Co., a premier brand acquisition and management firm dedicated to scaling leading direct-to-consumer wine companies. With over two decades of leadership experience at high-growth consumer brands, Aaron leads end-to-end marketing strategy across a diverse portfolio. His approach is grounded in a customer-first philosophy, blending data-driven acquisition, brand storytelling, and community engagement to build durable, long-term relationships with consumers. At Full Glass Wine Co., Aaron plays a key role in identifying value-creation opportunities within the DTC landscape and refining the customer journey across every digital and physical touchpoint. In addition to his operating role, Aaron is an active advisor and investor in the consumer startup ecosystem, partnering with founders on brand positioning, go-to-market strategy, and scalable growth. A graduate of the University of Wisconsin–Madison, Aaron is a sought-after speaker on brand building, customer-centric growth, and the future of direct-to-consumer commerce.

Tuesday, February 24

11:05 AM Main Stage: CMO Panel: Being an Architect of Change: The Expanding Role of the CMO

Marketing leaders today are stepping into transformative roles that go far beyond traditional boundaries, becoming true architects of change within their organizations. As the retail landscape evolves at breakneck speed, CMOs must drive innovation, foster cross-functional collaboration, and lead cultural shifts that fuel growth and relevance.

During this panel, visionary CMOs share how they are reshaping the future of marketing—empowering teams, embracing new technologies, and steering their brands through continuous transformation to thrive in a rapidly changing world through:

  • Driving cross-functional growth and shaping business models and revenue strategies beyond traditional marketing roles
  • Optimizing spend, and guiding innovation across customer journeys
  • Leading digital transformation initiatives, aligning technology, culture, and customer-centricity
  • Building brands that stand for something by navigating social issues, ESG goals, and stakeholder trust with authenticity
Q&A for this session will take place in the Q&A Lounge from 11:35-12:05PM

Check out the incredible speaker line-up to see who will be joining Aaron.

Download The Latest Agenda