Pat Suh serves as Affirm’s SVP, Revenue where she is responsible for sales and client success teams covering Affirm’s enterprise and SMB merchants. Previously, Pat was Affirm’s SVP of Client Success. Pat has extensive experience leading multidisciplinary, cross-functional teams across a wide range of industries. Earlier in her career, Pat led global customer success and technical teams at Microsoft and Skyhigh Networks (acquired by McAfee). Pat received her B.S. in Computer Science from Stanford University.
Tuesday, February 24
10:05 AM Main Stage: Keynote: The Moment That Matters: Checkout’s Role in Conversion, Loyalty, and Growth
Checkout has become one of the most powerful – and often underestimated – growth levers in retail. Today’s shoppers don’t just decide what to buy; they decide how to pay, and that choice increasingly shapes conversion, loyalty, and lifetime value.
In this session, retail leaders share how they’re rethinking the moment of payment as a strategic touchpoint – not just a transaction – and how more customer-centric payment experiences are driving measurable impact for modern brands.
You’ll learn:
- How retailers are redefining the role of payments within the overall shopping experience
- Where payment flexibility is delivering measurable gains across conversion, acquisition, and repeat purchasing
- What to focus on next as payment expectations and shopper behaviors continue to shift
Check out the incredible speaker line-up to see who will be joining Pat.
Download The Latest Agenda