Seolah Hilton

Enterprise Business Architect Nu Skin

Seolah Hilton is an accomplished Enterprise Business Architect with over 15 years of experience driving business strategy, digital transformation, and marketing technology innovation across global enterprises. In her current role at Nu Skin, she leads MarTech strategy and enterprise architecture, where she has spearheaded initiatives such as the design and implementation of a global eCommerce platform supporting customers in 45 countries, and the development of a three-year enterprise capability roadmap. Known for bridging the gap between business strategy and technical execution, Seolah partners with cross-functional teams—from CX and UX to marketing and legal—to deliver scalable, customer-centric solutions that accelerate growth and efficiency.

Beyond her professional work, Seolah is a passionate advocate for women in leadership and inclusive workplaces. She serves as the Head of Nu Skin’s Women Rising Employee Resource Group, mentors small business owners through SCORE, and volunteers with Silicon Slopes Women & Leadership. In 2025, she was recognized as one of Utah’s 40 Under 40 for her impact in business and community leadership. With a background spanning Amazon Web Services, Accenture, and Bain & Company, Seolah brings a unique perspective at the intersection of technology, strategy, and customer experience, inspiring organizations to embrace transformation and innovation in the evolving retail landscape.