Scott Ohsman | eTail Palm Springs

Scott Ohsman

Scott Ohsman

Host Always Off Brand
Scott Ohsman

Wednesday, February 25

3:20 PM Track 4: Panel: Turning Your Brand Story into a Living Community

Creating vibrant brand communities goes far beyond sharing content—it’s about building authentic relationships that turn customers into passionate advocates and collaborators. Strong communities foster belonging, trust, and active participation, making customers feel truly connected to your brand’s purpose and story. During this panel, marketing leaders unveil proven strategies to cultivate engaged, thriving communities that nurture deep brand loyalty and amplify your message by:
  • Refocusing on community knowing that today’s customers are craving a sense of connection in this virtual world
  • Creating a customer community combining your own content, user generated content and potential influencers can be a great way to create loyal customers
  • Finding this community that may already exist via your social media or building one on another platform or your own website
  • Leveraging communities not just to build brand loyalty but also to test new product ideas and get feedback

4:20 PM Track 4: Panel: Master Video-First Strategies to Captivate and Convert in a Short Attention Span Era

In today’s fast-paced digital landscape, video-first strategies are essential for grabbing and holding consumer attention. Brands that master engaging, snackable video content can effectively drive conversions amid shrinking attention spans. This panel brings together experts who reveal actionable tactics to create captivating videos that inspire action and build lasting customer relationships through: 
  • Crafting compelling narratives that resonate with your audience through video content
  • Utilizing video to showcase product features, benefits, and customer testimonials effectively
  • Optimizing video content for various platforms and audience preferences
  • Measuring engagement metrics to refine and enhance your video content strategy

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda