Scott Ohsman

Many brands struggle to balance marketplace growth and protecting their direct-to-consumer business. In this talk, we will share strategies and case studies on creatively managing both channels to foster sustainable growth without compromising margins or brand identity. 

Learning Objectives: 

• Learn the key differences in managing marketplaces and DTC, and how to optimize for both. 
• Discover how to avoid price wars, brand dilution, and channel conflicts between marketplaces and DTC. 
• Gain practical insights into using product bundles, exclusives, and marketplace-specific offerings to drive success. 
• Understand how to align marketing, fulfillment, and data strategies across marketplaces and DTC.

• Crafting the ideal strategy tailored to your brand's needs 
• Evaluating the advantages and challenges of D2C versus Wholesale models 
• Allocating resources efficiently across diverse sales channels 
• Assessing the opportunities and challenges in managing multiple sales models in today's market 

• Optimize product listings with high-quality images and compelling descriptions. 
• Implement competitive pricing strategies while maintaining profitability. 
• Utilize Amazon advertising to enhance visibility and drive sales. 
• Monitor and respond promptly to customer reviews to maintain a positive brand reputation. 

• Analyzing competitor pricing trends and adjusting strategies accordingly. 
• Utilizing dynamic pricing tools to optimize competitiveness and profitability. 
• Implementing promotional strategies to attract customers without compromising margins. 
• Monitoring marketplace dynamics and adjusting pricing strategies in real-time for optimal results.