Brands spend heavily to acquire the right customers, but many fail to fully capture the value of each transaction once the shopper converts. This session explores how checkout, post-purchase upsells, and thank-you moments can dramatically improve the economics of CAC (without increasing ad spend) by turning each purchase into a higher-value, more profitable interaction.

• Understand why CAC pressure doesn’t end at acquisition, and how post-purchase monetization directly improves CAC efficiency.
• Spot the hidden profit leaks in checkout and post-purchase that erode contribution margin
• Identify the three highest-impact transactional moments—Checkout (Pay+), Post-Purchase Upsells (PPU), and Rokt Thanks—and what role each plays in increasing transaction value.
• Increase revenue per order without increasing CAC, by monetizing high-intent moments that shoppers have already opted into.
• Monetize high-intent moments without damaging trust, using sequencing, margin discipline, and relevance instead of blanket discounts.