Cleo is the co-founder and CEO of vitamin and adaptogen patch brand Barrière. Before launching Barrière with her co-founder Alexa Adams in 2020, Cleo spent over a decade in corporate fashion and styling. Motivated by her own struggles with nutritional deficiencies, she set out to create a more effective and stylish solution to everyday wellness, expanding the brand into transdermal supplement patches. Prior to launching Barrière, Cleo’s most recent professional roles included Brand Manager at Moda Operandi and Director of Special Projects at Saks Fifth Avenue, where she led brand, marketing, and e-commerce strategy for these top fashion destinations. She currently resides in Brooklyn, NY.
Wednesday, February 25
5:10 PM Track 2: Fireside Chat: Standing Out on Crowded Marketplaces: Leveraging Your Brand's Value Proposition to Cut through the Noise
- Building a distinctive brand presence with compelling visuals, unique value propositions, and consistent messaging across all marketplace channels
- Leveraging data-driven insights to optimize product listings, pricing, and promotions for maximum visibility and conversion
- Investing in enhanced content—such as video, rich media, and customer reviews—to engage shoppers and build trust
- Utilizing marketplace advertising and sponsored placements strategically to boost discoverability and outperform competitors
- Monitoring performance metrics and adapt quickly to changing algorithms, trends, and consumer behaviors to maintain a competitive edge
Check out the incredible speaker line-up to see who will be joining Cleo.
Download The Latest Agenda