Angela Hill

Director, eCommerce Batteries Plus

Angela L. Hill is a seasoned eCommerce and digital growth leader with over 20 years of experience driving online revenue, conversion optimization, and omnichannel customer engagement for national brands. Her work spans merchandising strategy, UX & site experience, A/B testing programs, SEO, marketplace expansion, and enterprise-level digital transformation.

Angela has led high-impact initiatives at brands including Batteries Plus, BBQGuys, and Carhartt retail partners, delivering meaningful lifts in conversion, session value, and customer retention. Known for her practical, data-driven leadership style, she bridges analytics with brand voice to create customer experiences that perform.

Angela is also the author of Sweet Talk: Sweeten Your Life with the Power of Your Words, and leads coaching and speaking programs that empower individuals and teams to communicate with intention. She is passionate about building culture, elevating women in leadership, and designing customer journeys that not only convert,but connect.

Tuesday, February 24

4:15 PM Track 5: Panel Discussion: Turning Browsers into Buyers: Boosting Conversions and Loyalty with Smarter Web Personalization

In today’s crowded digital marketplace, capturing attention is only half the battle—turning casual browsers into loyal buyers requires smart, personalized web experiences that resonate on an individual level. By leveraging advanced personalization strategies, retailers can deliver the right message at the right time, driving higher conversions and fostering lasting customer loyalty. During this panel discussion, industry leaders share actionable insights and innovative techniques to harness the power of web personalization, transforming visits into meaningful engagements and turning first-time shoppers into lifelong brand champions through:

Utilizing data analytics to understand visitor behavior and preferences in real-time.
Implementing AI-powered algorithms to dynamically personalize website content.
Leveraging user segmentation strategies to deliver targeted messages and promotions.
Optimizing conversion rates through tailored recommendations and personalized shopping experiences

Check out the incredible speaker line-up to see who will be joining Angela.

Download The Latest Agenda