Karl House is the CEO of StackSocial — a leading online retailer that blends commerce and content to help consumers discover products through trusted recommendations. StackSocial’s marketplace curates innovative tech, lifestyle, and learning products from top global brands, reaching millions of shoppers each month through authentic editorial storytelling and social validation.
Karl’s career has centered on bridging the gap between retail and influence — helping brands grow through community, credibility, and the power of social proof. He believes the future of online retail lies in authenticity-driven commerce, where customer reviews, creator voices, and real experiences shape what people buy and why.
Tuesday, February 24
4:15 PM Track 3: Panel Discussion: Crowd-Powered Commerce: The Magic of Social Proof
- Exploring the psychological basis of social proof and its influence on consumer behavior in retail.
- Discussing various forms of social proof, including customer reviews, testimonials, influencer endorsements, and user-generated content.
- Providing actionable strategies for leveraging social proof, such as showcasing reviews and highlighting user experiences on social media.
- Learning to measure the effectiveness of social proof initiatives through metrics like conversion rates and customer engagement
Check out the incredible speaker line-up to see who will be joining Karl.
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