A dynamic entrepreneur and servant leader based in Scottsdale, AZ. As Founder and COO of Laundry Sauce, a fast growing premium CPG brand, he demonstrates a strong commitment to operational excellence. He has also started GIVE Ventures, an impactful non-profit enabling the next generation of business owners!
Wednesday, February 25
2:40 PM Track 4: Fireside Chat: Rewriting the Playbook for Content Marketing in the era of AI Driven Search
Content marketing is undergoing a seismic shift as AI-driven search changes how consumers discover, evaluate, and engage with brands. Traditional playbooks built around keywords and static assets are no longer enough to capture attention or drive visibility. In this fireside chat, Robert Cardiff from Laundry Sauce will discuss how to reimagine content strategies for this new era—leveraging AI insights, dynamic formats, and smarter storytelling to stay discoverable, resonate with audiences, and deliver measurable business impact.
- Leverage your tech stack for search insights and data to better understand customer motivations and optimize content
- Empower content creators with AI tools like ChatGPT to enhance productivity without compromising authenticity or brand voice
- Define your brand’s USP, integrate visuals and video alongside text, and write with intent and clarity
- Adapt to closed environments like Instagram and TikTok, where high-quality content is driving early-stage searches and brand interaction
- Continuously assess content performance across formats, copy, and channels to refine your strategy based on real-time results
Thursday, February 26
8:30 AM Main Stage: Keynote Panel: From Surviving to Thriving: Proven Strategies for DTC Brands to Fund, Scale, and Pivot in a Shifting Market
In today’s whirlwind market, DTC brands need to be nimble, savvy, and ready to remix their game plan on the fly. Winning means tapping into fresh ideas that spark growth while dodging the curveballs of disruption.
Join this panel of trailblazers as they spill the secrets to helping DTC brands not just hang on—but crush it and soar in an ever-changing landscape through:
- Exploring actionable funding strategies and financial planning to help DTC brands secure resources
- Looking at details proven methods for scaling operations, including adopting omnichannel approaches and leveraging AI-driven personalization
- Highlighting the importance of agility, showing how brands can successfully pivot business models and adapt to rapid industry changes
- Sharing real-world examples and best practices for building resilient, customer-centric DTC brands
Check out the incredible speaker line-up to see who will be joining Robert.
Download The Latest Agenda