Robert Cardiff
Chief Executive Officer Laundry Sauce
Wednesday, February 25
2:40 PM Track 4: Rewriting the Playbook for Content Marketing in the era of AI Driven Search
- Leverage your tech stack for search insights and data to better understand customer motivations and optimize content
- Empower content creators with AI tools like ChatGPT to enhance productivity without compromising authenticity or brand voice
- Define your brand’s USP, integrate visuals and video alongside text, and write with intent and clarity
- Adapt to closed environments like Instagram and TikTok, where high-quality content is driving early-stage searches and brand interaction
- Continuously assess content performance across formats, copy, and channels to refine your strategy based on real-time results
Thursday, February 26
9:40 AM Main Stage: Keynote Panel: From Surviving to Thriving: Proven Strategies for DTC Brands to Fund, Scale, and Pivot in a Shifting Market
- Exploring actionable funding strategies and financial planning to help DTC brands secure resources
- Looking at details proven methods for scaling operations, including adopting omnichannel approaches and leveraging AI-driven personalization
- Highlighting the importance of agility, showing how brands can successfully pivot business models and adapt to rapid industry changes
- Sharing real-world examples and best practices for building resilient, customer-centric DTC brands
Check out the incredible speaker line-up to see who will be joining Robert.
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