Robert Cardiff | eTail Palm Springs

Robert Cardiff

Robert Cardiff

Chief Executive Officer Laundry Sauce
Robert Cardiff

Wednesday, February 25

2:40 PM Track 4: Rewriting the Playbook for Content Marketing in the era of AI Driven Search

  • Leverage your tech stack for search insights and data to better understand customer motivations and optimize content
  • Empower content creators with AI tools like ChatGPT to enhance productivity without compromising authenticity or brand voice
  • Define your brand’s USP, integrate visuals and video alongside text, and write with intent and clarity
  • Adapt to closed environments like Instagram and TikTok, where high-quality content is driving early-stage searches and brand interaction
  • Continuously assess content performance across formats, copy, and channels to refine your strategy based on real-time results

Thursday, February 26

9:40 AM Main Stage: Keynote Panel: From Surviving to Thriving: Proven Strategies for DTC Brands to Fund, Scale, and Pivot in a Shifting Market

  • Exploring actionable funding strategies and financial planning to help DTC brands secure resources
  • Looking at details proven methods for scaling operations, including adopting omnichannel approaches and leveraging AI-driven personalization
  • Highlighting the importance of agility, showing how brands can successfully pivot business models and adapt to rapid industry changes
  • Sharing real-world examples and best practices for building resilient, customer-centric DTC brands

Check out the incredible speaker line-up to see who will be joining Robert.

Download The Latest Agenda