Kristin Shane
Chief Merchandising Officer REI
Wednesday, February 24, 2027
11:10 AM Keynote: The Second Act: How Established Brands Are Reinventing Growth Without Losing What Made Them
- Surfacing the core equities and truths your brand can't afford to abandon
- Testing new propositions, categories, and channels without confusing loyalists
- Building innovation muscles that respect, not overwrite, brand heritage
- Communicating change in ways that reenergize customers, partners, and teams
Check out the incredible speaker line-up to see who will be joining Kristin.
Download The Latest Agenda