Miriam Shanahan
Chief Marketing Officer Jewlr
Monday, February 23: Summit Day
10:35 AM Customer Journey: Panel: Understanding Gen Alpha and Gen Z: Strategies to Engage Tomorrow’s Most Influential Shoppers Today
The next generation of shoppers—Gen Alpha and Gen Z—are rapidly emerging as the most influential consumer groups, reshaping retail expectations and behaviors. Brands must understand their values, preferences, and digital habits to craft meaningful engagement strategies that resonate today and build loyalty for tomorrow. During this panel, experts share insights and practical approaches to connect authentically with these generations, unlocking long-term
- Meeting the hyper connected needs of your Gen Z and Gen Alpha customers by delivering seamless experiences across all digital and physical touchpoints
- Building trust and loyalty by demonstrating an authentic commitment to social causes, sustainability, and inclusivity
- Making shopping fun and memorable through immersive and interactive content, such as AR/VR, gamification, and co-creation opportunities
- Prioritizing mobile-first design, leveraging social media platforms, and partnering with influencers to drive discovery, engagement, and community
- Fostering ownership and connection by inviting feedback, user-generated content, and participation in product or campaign development
Wednesday, February 25
5:10 PM Track 4: Case Study: Go Beyond the Scroll: Supercharging Engagement Using Short-Form Video, Livestreams, and Interactive Visuals
Video content continues to be popular, with 78% of people preferring to learn about new products through short video content (Sprout Social). Marketers now more than ever are learning how their 30 second clip is reaching millions if not billions of people and their main goal is to make sure it cuts through all the noise. Join Miriam Shanahan, Chief Marketing Officer of Jewlr as she tackles breaking through different platforms and learning what tactic best to get Jewlr’s message across through:
- Understanding how short-form videos, livestreams, and interactive visuals capture attention quickly in a fast-scrolling culture
- Learning to create authentic, snackable content that leverages peer reviews, product demos, and transformation stories
- Discovering platform-specific best practices for optimizing video length, format, and storytelling
- Exploring data-driven strategies to measure impact, increase shareability, and harness the viral potential of video
Check out the incredible speaker line-up to see who will be joining Miriam.
Download The Latest Agenda