Nicklaus Hasselberg

VP, Growth Marketing & eCommerce Every Man Jack

Nicklaus Hasselberg is the Vice President of Performance Marketing and E-Commerce at Every Man Jack, overseeing paid media, direct-to-consumer, and omnichannel marketplaces. In his time at EMJ, Nick has led the company's strategic shift from a B&M-focused business to an omnichannel brand, driving double-digit digital penetration. Most recently, he was honored as a Direct 60 finalist, recognizing the top 60 executives mastering the business of brands in 2025. With past roles at WPP, Harman, and Ghost Tequila, he has focused on delivering data-driven insights and transformational change to brands large and small. Nick lives in San Francisco with his wife Emily and sons Nathaniel and Gabriel.

Wednesday, February 25

4:20 PM Track 5: Panel: From Silos to Synergy—Unlocking the Power of Collaboration to Create Flawless Customer Experience

Seamless customer experiences come from breaking down internal silos and fostering collaboration across teams. When departments work together effectively, brands can deliver consistent, personalized journeys that delight customers at every touchpoint. This panel features industry leaders sharing strategies to unlock cross-functional synergy that drives loyalty and business growth by

Identifying key departments for cross-functional collaboration to gain a holistic view of your customer
Establishing shared goals and objectives to align teams towards a unified vision
Promoting a customer-first mindset organization-wide through training and dedicated CX champions
Eliminating visible barriers between channels, ensuring a smooth, integrated experience for your customers

Check out the incredible speaker line-up to see who will be joining Nicklaus.

Download The Latest Agenda