Carolina (Carrie) Paradas

General Manager, North America ShopBack

As General Manager for North America at ShopBack, Carrie oversees the region’s strategic direction, commercial performance, and market growth. Focused on partnerships, revenue acceleration, and operational excellence, she built high-impact teams and ecosystems that shape the future of smarter shopping. Recognized as Entrepreneur of the Year (CO2 Awards 2020), included in PerformanceIN’s Top 50 Industry Players (2020, 2021, 2025), and honored with the No Apologies Award (2025), she brings deep expertise across loyalty, fintech, and digital commerce. Carrie also serves on advisory boards for Rakuten, the World Digital Commerce Alliance, and HelloPartner, and is a member of the Forbes Councils, where she lead North America–focused initiatives and thought leadership efforts.

Monday, February 23: Summit Day

11:15 AM Loyalty: Keynote Panel: Thinking Outside the Box: Embracing A Loyalty Ecosystem from the Beginning of the Customer’s Journey

Loyalty today is no longer confined to points or perks—it’s an evolving ecosystem that begins the moment a customer engages with your brand. This panel explores how forward-thinking retailers are reimagining loyalty as a holistic, data-driven experience that nurtures relationships from the very first interaction. Leaders will share strategies to connect emotional engagement, personalization, and unified touchpoints to build lasting brand devotion.

Reimagining loyalty as a connected ecosystem that begins at customer discovery, not post-purchase.
Integrating data, personalization, and brand storytelling to nurture emotional connections from day one.
Unifying loyalty touchpoints across channels to create a seamless and rewarding customer experience.
Empowering teams to innovate loyalty strategies that evolve with shifting shopper behaviors and expectations.

Check out the incredible speaker line-up to see who will be joining Carolina (Carrie).

Download The Latest Agenda