Carolina Paradas

General Manager, North America ShopBack

As General Manager for North America at ShopBack, Carrie oversees the region’s strategic direction, commercial performance, and market growth. Focused on partnerships, revenue acceleration, and operational excellence, she built high-impact teams and ecosystems that shape the future of smarter shopping. Recognized as Entrepreneur of the Year (CO2 Awards 2020), included in PerformanceIN’s Top 50 Industry Players (2020, 2021, 2025), and honored with the No Apologies Award (2025), she brings deep expertise across loyalty, fintech, and digital commerce. Carrie also serves on advisory boards for Rakuten, the World Digital Commerce Alliance, and HelloPartner, and is a member of the Forbes Councils, where she lead North America–focused initiatives and thought leadership efforts.