Purva Gupta

Co-Founder & CEO Lily AI

Purva Gupta is Co-founder & CEO of Lily AI, the AI-powered Product Content Optimization platform that bridges the gap between consumers, merchants, marketers, and machines. Leveraging generative AI fueled by high-quality, human-verified proprietary data, Lily optimizes product content, enabling retailers and brands to understand complex consumer search behaviors, improve product attributes, titles, and descriptions, and personalize shopping experiences, resulting in operational efficiency and increased sales. Purva is an Ernst & Young Entrepreneur of the Year finalist, a Tory Burch Fellow, and has been recognized among Inc.’s Female Founders 250, Ad Age’s Leading Women, AiR’s Top AI Leaders, and Deloitte Technology’s Fast 500. She is a sought-after contributor to leading global business publications, including The New York Times, The Economist, and Bloomberg. Purva holds an MBA from the Indian School of Business and a Bachelor’s in Economics from Shri Ram College of Commerce.