Retailers face growing pressure to prove what truly moves the needle for sales and growth as customer journeys stretch across more channels than ever before. With the right attribution methodology, brands can move from guesswork to clarity about what drives conversions. In this session, marketing analytics leaders unveil practical checklists and proven techniques to break down the strengths and trade-offs of different attribution models—empowering retail teams to optimize spend, uncover true growth drivers, and fuel data-backed decision making through

Given the stunning array of channels and platforms it is possible to reach customers on today, deciding where to focus your time, attention and dollars can be a daunting task. Strategizing for the best plan of attack for your business requires a full audit of what you are currently doing along with a deep understanding of where your customers are spending most of their time, both online and off. During this panel discussion to hear a group of savvy marketers walk through their approach to: