Max Green
Director, Performance Marketing & Analytics REI
Monday, February 23: Search Summit
2:20 PM Search: Checklist Panel: Unlocking Growth: Revealing What Really Drives Conversions Through Different Attribution Methodologies
- Tracking multi-touch interactions to understand the full customer journey across paid, organic, and owned channels
- Analyzing incremental value from different touchpoints to optimize media spend
- Leveraging advanced analytics and AI to gain deeper insights into cross-channel performance
- Aligning KPIs across channels to ensure consistent measurement and performance benchmarks
- Optimizing budget allocation based on performance insights from attribution models
Tuesday, February 24
4:15 PM Track 2: Panel Discussion Remix: Crafting a Winning Media Strategy: Balancing Paid, Organic, and Partner Approaches for Maximum Marketing Impact
- Allocating digital marketing budgets efficiently amidst rising media costs
- Rethinking traditional and new media strategies to drive top-of-funnel growth
- Harnessing zero- and first-party data more effectively to enhance customer insights
- Adapting platform strategies as customers interact across touchpoints
- Redefining KPIs to reflect the shifting priorities and outcomes
Check out the incredible speaker line-up to see who will be joining Max.
Download The Latest Agenda