Lauren Price
SVP, Marketing & Communications, North America COS
Tuesday, February 24
12:05 PM Main Stage: Keynote Panel: Embracing the Everywhere Customer: Strategies for the New Discovery Landscape
Shoppers now move effortlessly across devices, platforms, and channels—expecting to discover and purchase what they want anytime, anywhere. This new “everywhere customer” is redefining retail discovery, pushing brands to innovate bold and agile strategies that captivate attention and ignite loyalty in a complex digital world.
In this keynote panel, leading industry experts unveil groundbreaking tactics to embrace the everywhere customer, unlocking powerful new pathways to connect, convert, and drive explosive growth in today’s fast-evolving discovery landscape. Panelists will discuss:
- Identifying and mapping diverse customer touchpoints across multiple channels to capture early-stage interest
- Adapting marketing strategies to meet customers wherever they start their discovery journey
- Leveraging data and technology to personalize interactions and guide customers seamlessly through the purchase funnel
- Developing agile approaches to stay ahead of evolving consumer behaviors and emerging discovery platforms
Q&A for this session will take place in the Q&A Lounge from 12:35-12:55PM
Wednesday, February 25
2:30 PM Track 6: Retailer Only: Women In eTail Leadership Panel and Networking Event
Join us for a dynamic session where top women leaders in eCommerce share their experiences and insights on thriving in the digital retail space. From AI marketing strategies to customer experience optimization, you'll get practical tips and inspiration to help you grow in this fast-paced industry. Plus, stick around for some great networking opportunities to connect with like-minded professionals and build new relationships that can help take your career to the next level.
Check out the incredible speaker line-up to see who will be joining Lauren.
Download The Latest Agenda