Roshni Nambiar has spent two decades connecting marketing data to business results. With a rare full-circle view of marketing measurement, she has both built the technology behind top brands and owned the final P&L. She began her career at Oracle building its marketing and CRM product suites, and later masterminded the DTC strategy, analytics, and customer lifetime value frameworks for Unilever Prestige's luxury beauty portfolio. Today, as Chief Marketing Officer of Empress Health, Roshni turns complex market dynamics into AI-driven marketing strategies that scale brand presence and drive long-term business growth.
Tuesday, February 23, 2027
4:30 PM Panel Discussion: The Measurement Confidence Problem: What Retailers Actually Trust in 2027
Retailers have never had more data at their fingertips, yet confidence in what that data actually says is often surprisingly low. Marketing dashboards may report strong performance while finance and operations teams remain skeptical, leaving leadership unsure which numbers should guide real investment decisions. These measurement experts will discuss how to reconcile what dashboards show with what the business believes, stress-test attribution against real-world sales and incrementality, separate directional metrics from decision-driving ones, and build frameworks that leadership will consistently trust.
- Comparing what dashboards say with what finance and operators actually believe
- Stress‑testing attribution models against real‑world sales and incrementality
- Deciding which metrics are "directional only" and which drive real investment calls
- Designing measurement frameworks that leadership will consistently rely on
Check out the incredible speaker line-up to see who will be joining Roshni.
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