Tuesday, February 24
Today’s consumers expect seamless, personalized interactions across every touchpoint, making fragmented data one of the biggest hurdles for eCommerce brands. Customer Data Platforms (CDPs) are emerging as a critical solution, empowering retailers to unify customer profiles and deliver hyper-personalized experiences at scale. In this case study, attendees will uncover how Roshni Nambiar and her team at Unilever leveraged a CDP to integrate channels, sharpen targeting, and create truly connected customer journeys—turning data silos into a strategic advantage for loyalty and long-term growth. Expect to hear about:
- Exploring the use cases and key reasons why CDP usage is on the rise
- Building vs. Buying a CDP, evaluating the pros and cons of each
- Ensuring that you CDP initiative is properly staffed
- Measuring the ROI of your CDP initiative to prove the value internally
- Examining the benefits of a CDP (ie: increased Customer Lifetime Value)
- Getting the most out of your CDP technology
Check out the incredible speaker line-up to see who will be joining Roshni.
Download The Latest Agenda