Roshni Nambiar
Sr. Director, DTC, Analytics & Strategy, Data Science Unilever
Tuesday, February 24
2:35 PM Track 6: Case Study: Achieving Hyper-Personalized, Integrated Experiences With The Help Of CDPs
- Exploring the use cases and key reasons why CDP usage is on the rise
- Building vs. Buying a CDP, evaluating the pros and cons of each
- Ensuring that you CDP initiative is properly staffed
- Measuring the ROI of your CDP initiative to prove the value internally
- Examining the benefits of a CDP (ie: increased Customer Lifetime Value)
- Getting the most out of your CDP technology
Check out the incredible speaker line-up to see who will be joining Roshni.
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