Roshni is a DTC and analytics executive with extensive experience executing omni-channel marketing and customer retention strategies using data science. As Senior Director of DTC, Analytics, and Strategy at Unilever Prestige, she builds data-driven segmentation and targeting models to maximize customer lifetime value for global brands. Prior to joining Unilever, Roshni held executive leadership roles at Peak Performance, a marketing agency for major automotive brands in the US. She also held leadership positions at technology companies like Oracle and various startups. Roshni holds an MBA from the UCLA Anderson School of Management.