Helen Vidal

Growth Marketing Manager Tea Collection

Helen Vidal is a Growth Marketing Manager at Tea Collection, responsible for leading integrated marketing initiatives that accelerate customer acquisition, retention, and lifetime value across digital and direct channels. She oversees performance marketing, email, loyalty, and catalog programs, uniting data-driven strategy with creative execution to deliver measurable business growth. With a strong foundation in campaign optimization and cross-functional leadership, Helen drives customer file health and sustainable brand growth for Tea’s globally inspired children’s apparel business.