Helen Vidal is a Growth Marketing Manager at Tea Collection, responsible for leading integrated marketing initiatives that accelerate customer acquisition, retention, and lifetime value across digital and direct channels. She oversees performance marketing, email, loyalty, and catalog programs, uniting data-driven strategy with creative execution to deliver measurable business growth. With a strong foundation in campaign optimization and cross-functional leadership, Helen drives customer file health and sustainable brand growth for Tea’s globally inspired children’s apparel business.
Monday, February 23: Summit Day
11:15 AM Loyalty: Keynote Panel: Thinking Outside the Box: Embracing A Loyalty Ecosystem from the Beginning of the Customer’s Journey
Loyalty today is no longer confined to points or perks—it’s an evolving ecosystem that begins the moment a customer engages with your brand. This panel explores how forward-thinking retailers are reimagining loyalty as a holistic, data-driven experience that nurtures relationships from the very first interaction. Leaders will share strategies to connect emotional engagement, personalization, and unified touchpoints to build lasting brand devotion.
- Reimagining loyalty as a connected ecosystem that begins at customer discovery, not post-purchase.
- Integrating data, personalization, and brand storytelling to nurture emotional connections from day one.
- Unifying loyalty touchpoints across channels to create a seamless and rewarding customer experience.
- Empowering teams to innovate loyalty strategies that evolve with shifting shopper behaviors and expectations.
Check out the incredible speaker line-up to see who will be joining Helen.
Download The Latest Agenda