The interaction gap continues to shrink between humans and machines, and your brand needs to adapt digital experiences and adopt top tech. How are you putting the pause on being data obsessed and to become insights driven? The Senior Executives on this panel suggest how to build a cohesive strategy so that science and art are symbiotic:

• The privacy paradox: advancements in personalization while customers are more protective over privacy—how is your business adjusting?

• How to stop being data obsessed and becoming insights driven

• Replacing clicks with soundbites for a better overall experience—overhauling team structure, tech, and integration for convenient and seamless shopping

Join Alan as he analyzes the strategies that build a sophisticated attribution model to identify at what point in the purchase journey a decision is made. He identifies customer engagement behavior in different channels, as well as tips you can take away from the subscription model business.