In a landscape overflowing with AI promises, it’s getting harder to tell what’s hype and what actually drives results for retailers. This session cuts through the noise to focus on four high-impact use cases you can operationalize right now—from automating product content and CRM marketing to delivering hyper-personalized on-site experiences and accelerating product design. Walk away with practical frameworks and examples that show how to move from AI curiosity to measurable results across your retail organization.

• Powering CRM marketing through AI-driven segmentation, predictive insights, and personalized journey orchestration
• Automating content creation, including product descriptions, product imagery, and marketing assets
• Accelerating product design and development by using generative AI to create multiple design iterations
• Delivering hyper-personalized on-site experiences through Universal Discovery via AI–powered recommendations and adaptive search