Enna Allen

VP, Marketing Simon

Enna Allen is Senior Vice President of Marketing at Simon, where she oversees Retailer, B2B, and Integrated Marketing across a portfolio of 200+ shopping destinations spanning Malls, Mills, and Premium Outlets.

Since joining Simon in 2017, Allen has led several high-impact initiatives. She helped launch Simon Search, a digital tool that enables shoppers to browse real-time inventory across multiple retailers within a Simon center, bridging online discovery with in-person shopping. Most recently, she was part of the core leadership team behind the development of Simon+, Simon’s new omnichannel loyalty program built for today’s modern shopper. Simon+ offers cash back, points, and exclusive perks for purchases made in-center and online, driving traffic, repeat visits, and customer acquisition while deepening engagement with Simon’s retailers and brand partners.

Allen is a forward-thinking marketing leader with over two decades of experience in the retail real estate industry. She brings a strategic, consumer-centric approach to brand positioning, digital engagement, content innovation, and experiential marketing. Prior to joining Simon, she held marketing leadership roles with Howard Hughes and Westfield.

She holds a B.A. in History from York University and an M.B.A. from DePaul’s Kellstadt Graduate School of Business.