Anthony Potgieter | eTail Palm Springs

Anthony Potgieter

Anthony Potgieter

Chief Growth Officer Birdy Grey
Anthony Potgieter

Wednesday, February 24, 2027

9:35 AM Keynote Panel: The New CMO Playbook: Growth, Accountability, and the Expanding Mandate

  • Owning end‑to‑end growth outcomes across brand, performance, and loyalty 
  • Building measurement systems that tie marketing directly to revenue and profit 
  • Partnering with finance, product, and ops to earn a bigger commercial remit 
  • Reshaping teams and skills so marketing can lead on AI, data, and CX 

Check out the incredible speaker line-up to see who will be joining Anthony.

Download The Latest Agenda