The role of the CMO has expanded well beyond brand and campaigns, with marketing leaders now expected to own growth outcomes and prove their direct impact on revenue and profit. That broader remit brings new opportunities to shape the business, but also greater accountability and closer scrutiny from the rest of the C-suite. These marketing chiefs will discuss how to own end-to-end growth across brand, performance, and loyalty, build measurement systems that tie marketing to financial results, partner with finance, product, and operations to earn a bigger commercial role, and reshape teams so marketing can lead on AI, data, and customer experience. Attendees can expect to hear about: