Bytek is the MarTech company of the Datrix Group, an AI-powered B2B software group listed on the Italian Stock Exchange. Through the Bytek Prediction Platform, Bytek helps Retail brands connect online and offline customer behaviors to make in-store conversions measurable and activate drive-to-store and value-based bidding strategies based on real customer value.The platform is warehouse-native with a zero-copy architecture and applies predictive models to unified behavioral, CRM, and transactional data. These signals are then activated across paid media, marketing automation, analytics, and customer experience, supporting value-based bidding and audience optimization, multichannel personalization, and advanced behavioral analysis.