ALEXANDRA VAILAS Head of Brand - Bad Birdie Alexandra Vailas is the Head of Brand for Bad Birdie Golf, the modern golf apparel brand redefining the game through bold design, elevated performance, and an unapologetic point of view. In her role, Alex leads brand strategy, creative direction, and community engagement, shaping the brand’s voice, visual identity, and cultural relevance as it continues to grow within the golf and lifestyle space. Alex has been working in marketing since 2006 and brings two decades of experience across content creation, influencer marketing, agency leadership, and executive brand roles. Prior to Bad Birdie, she served as Senior Vice President of Creative & Community at DYPER™, where she helped build a generation-defining, eco-conscious CPG brand, overseeing storytelling and integrated marketing strategies that drove brand awareness, loyalty, and sales. Throughout her career, Alex has helped define brand vision and deliver measurable business outcomes for Fortune 500 companies, including Kroger and Thor Industries. As an early pioneer in influencer marketing, Alex built and scaled a personal digital audience of over one million followers, giving her firsthand insight into how communities form, engage, and convert – experience she has applied to brand-building at scale for brands like Target, Anthropologie, and Home Depot. That experience gives her a rare 360-degree perspective on modern marketing, from creative concepting and community building to commercial performance. In recognition of her impact on modern retail storytelling and brand growth strategy, Alex was named to Retail TouchPoints’ 40 Under 40, an honor recognizing the next generation of leaders shaping the future of retail and commerce. Beyond her professional work, Alex is passionate about mentoring emerging talent and supporting women through moments of transformation through her coaching business and volunteer work with Fresh Start. She is also a proud mom of two and believes the strongest brands are built by people who lead with purpose.