Alex Vailias
Head of Brand Bad Birdie
Alexandra Vailas is the Head of Brand for Bad Birdie Golf, a bold and rebellious golf apparel brand that honors the game, breaks the rules, and encourages players to show up as their unapologetic selves. She has over 15 years of experience helping brands tell their stories, create memorable campaigns, and connect with communities in ways that stick. With experience as an influencer, agency leader, and brand executive, Alex brings a 360-degree perspective to executing campaigns that truly resonate. When she’s not building brands, she’s raising two kids and mentoring young professionals.
Monday, February 23: Summit Day
11:30 AM Customer Journey: Panel: Understanding Gen Alpha and Gen Z: Strategies to Engage Tomorrow’s Most Influential Shoppers Today
The next generation of shoppers—Gen Alpha and Gen Z—are rapidly emerging as the most influential consumer groups, reshaping retail expectations and behaviors. Brands must understand their values, preferences, and digital habits to craft meaningful engagement strategies that resonate today and build loyalty for tomorrow. During this panel, experts share insights and practical approaches to connect authentically with these generations, unlocking long-term
- Meeting the hyper connected needs of your Gen Z and Gen Alpha customers by delivering seamless experiences across all digital and physical touchpoints
- Building trust and loyalty by demonstrating an authentic commitment to social causes, sustainability, and inclusivity
- Making shopping fun and memorable through immersive and interactive content, such as AR/VR, gamification, and co-creation opportunities
- Prioritizing mobile-first design, leveraging social media platforms, and partnering with influencers to drive discovery, engagement, and community
- Fostering ownership and connection by inviting feedback, user-generated content, and participation in product or campaign development
Check out the incredible speaker line-up to see who will be joining Alex.
Download The Latest Agenda