eTail Palm Springs 2025
February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Stephen Bailey
Chief Marketing Officer John Fluevog Shoes
Born to nomadic parents, Stephen was frequently the new kid in town, thus forcing him into marketing at an early age. For the last 20 years Stephen has been on client side, charged with telling the world about John Fluevog's unique soles for unique souls. In that time, he has increased all the things through a handful of mysterious and yet impressive efforts - efforts that contributed to the company's recent (not that recent) inclusion as one of the world's Top 10 most innovative companies in the fashion industry by FastCompany. He thinks you look great btw.
Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies
12:55 PM KEYNOTE PANEL: Creative is The New Ad Targeting: Getting Cut-Through In An Age of Declining ROAS
- Developing creative strategies that resonate emotionally and intellectually with target audiences
- Utilizing storytelling and narrative techniques to engage and captivate viewers
- Incorporating interactive elements and user-generated content to increase engagement
- Continuously testing and iterating creative concepts to optimize performance and maintain relevance
Check out the incredible speaker line-up to see who will be joining Stephen.
Download The Latest Agenda