eTail Palm Springs 2025
February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Stephen Bailey
Chief Marketing Officer Fluevog Shoes
Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies
12:55 PM KEYNOTE PANEL: Creative is The New Ad Targeting: Getting Cut-Through In An Age of Declining ROAS
- Developing creative strategies that resonate emotionally and intellectually with target audiences
- Utilizing storytelling and narrative techniques to engage and captivate viewers
- Incorporating interactive elements and user-generated content to increase engagement
- Continuously testing and iterating creative concepts to optimize performance and maintain relevance
Check out the incredible speaker line-up to see who will be joining Stephen.
Download The Latest Agenda