Stephen Bailey | eTail Palm Springs

Stephen Bailey

Stephen Bailey

CMO John Fluevog Shoes
Stephen Bailey

Monday, February 22, 2027: Summit Day

8:00 AM AI: Keynote: Maintaining Brand Equity in an Era of AI Empowered Digital Overload

As AI accelerates content creation, preserving the authenticity and emotional core of brand voice becomes increasingly vital. How can brands harness AI as a creative ally while maintaining transparency and purpose-driven messaging to rise above digital noise? Ashley Kick (Doen) and Stephen Bailey (Fluevog) represent brands with incredibly strong voices and they will chat through what the current AI-enabled landscape means for preserving their brands' core. 

  • Protecting the authenticity of brand voice as automation and AI-generated content become mainstream 
  • Enhancing brand storytelling while keeping human values and emotion at the core 
  • Focusing on transparency, consistency, and purpose-driven messaging to stand out in an increasingly saturated digital landscape 

Check out the incredible speaker line-up to see who will be joining Stephen.

Download The Latest Agenda