Avani Oswal is the VP of Digital at Elizée, where she leads digital strategy, eCommerce growth, and customer experience for the luxury footwear brand. With a career spanning leadership roles at Macy’s, IPSY, Gametime, Larson Jewelers, and now Elizée, Avani brings a sharp operator’s mindset and a proven track record of scaling retail and DTC businesses.
She is also the founder of Catalyst Growth, a community and platform connecting 400+ senior retail and eCommerce leaders with cutting-edge SaaS solutions through curated events, partnerships, and a growing tech-discovery marketplace.
Tuesday, February 24
4:15 PM Track 2: Panel Discussion Remix: Crafting a Winning Media Strategy: Balancing Paid, Organic, and Partner Approaches for Maximum Marketing Impact
Given the stunning array of channels and platforms it is possible to reach customers on today, deciding where to focus your time, attention and dollars can be a daunting task. Strategizing for the best plan of attack for your business requires a full audit of what you are currently doing along with a deep understanding of where your customers are spending most of their time, both online and off. During this panel discussion to hear a group of savvy marketers walk through their approach to:
- Allocating digital marketing budgets efficiently amidst rising media costs
- Rethinking traditional and new media strategies to drive top-of-funnel growth
- Harnessing zero- and first-party data more effectively to enhance customer insights
- Adapting platform strategies as customers interact across touchpoints
- Redefining KPIs to reflect the shifting priorities and outcomes
Check out the incredible speaker line-up to see who will be joining Avani.
Download The Latest Agenda