David Xu is the Director of Analytics at TeePublic.com, a leading e-commerce platform that empowers artists to monetize their art through printed goods. With over 14 years of experience in data analytics and data science across industries such as operations, marketing, gaming, and digital products, David is passionate about driving a data-first culture. He specializes in making data accessible, fostering shared ownership among stakeholders, and applying advanced analytics and machine learning to solve business challenges. David is also adept at optimizing data pipelines and ensuring data quality to enable impactful decision-making. He holds a graduate degree in Applied Economics and Finance from the University of California, Santa Cruz