Bianca Bolouri | eTail Palm Springs

Bianca Bolouri

Bianca Bolouri

VP, Global and Americas, eCommerce Wella
Bianca Bolouri

Bianca Bolouri is a seasoned professional in the beauty and e-commerce industry who recently joined Wella Company as their Vice President of Global eCommerce Acceleration and Americas eCommerce.13 Her appointment to this role was announced in January 2024, highlighting the company's focus on expanding its digital presence and e-commerce capabilities.

Monday, February 23: Summit Day

2:20 PM Loyalty: Panel Discussion: Redefining Clienteling Through Personalization, Technology, and Human Connection

The retail landscape in 2026 demands more than just transactions—it’s about building genuine relationships that keep shoppers coming back. With the rise of advanced personalization tools and digital clienteling platforms, brands must blend technology with authentic human connection. In this session, hear from retail experts as they share strategies for leveraging data-driven personalization alongside memorable, high-touch interactions to create lasting loyalty and elevate the customer journey by:
  • Discovering how advanced personalization at scale—powered by CRM data and AI—enables retailers to deliver highly relevant recommendations
  • Exploring the integration of digital tools, such as mobile apps and AR, to create seamless, interactive clienteling experiences
  • Understanding the importance of blending online convenience with in-store exclusivity to offer a unified, “phygital” customer journey
  • Emphasizing the enduring value of authentic human connection, with sales associates using technology to foster trust, emotional engagement, and personalized service

Check out the incredible speaker line-up to see who will be joining Bianca.

Download The Latest Agenda