Bianca Bolouri is a Canadian-born, California-based marketing and e-commerce executive known for her strategic leadership, digital expertise, and passion for building high-performing brands. Currently serving as Global VP of E-Commerce at Wella Company, Bianca leads global DTC, Amazon, retailer.com, and B2B platform strategy, overseeing a portfolio that spans digital marketing, product experience, and data innovation. With over 15 years of experience, Bianca has held pivotal roles scaling beauty and wellness brands, driving omnichannel growth, and building teams that bridge creativity with performance. She is known for reimagining consumer experiences, unlocking global marketplace potential, and championing data-led decision-making across the funnel. A forever-curious operator, Bianca is passionate about developing talent, shaping culture, and pushing boundaries—whether launching digital-first initiatives or leading complex business transformations.