Anant Arora | eTail Palm Springs

Anant Arora

Anant Arora

Senior Director, Product Management, Finance Tech Lowe's Companies
Anant Arora
Enterprise Product & Digital Transformation Executive with 20+ years driving strategic vision, AI-enabled innovation, and large-scale transformation for Fortune 50 companies and high-growth startups. Transformed legacy platforms into AI-powered, people-centric ecosystems and built global product organizations spanning omnichannel retail, enterprise finance tech, merchandising modernization, and customer experience innovation. Known for bridging technology and business, partnering closely with C-suite leaders, engineers, designers, and data scientists to translate vision into execution at scale. Whether modernizing finance, elevating customer experiences, or creating new revenue streams, my approach blends AI innovation, cross-functional alignment, and relentless focus on value delivery.

Monday, February 23: Summit Day

8:40 AM Search: Keynote Panel Discussion: Balancing Your Search Efforts: Keeping Up with Traditional Search While Optimizing for AEO (Answer Engine Optimization)

Online shoppers expect instant, accurate answers every time they search—whether browsing through Google or tapping into AI-powered engines. With new technologies reshaping discovery, retailers face the challenge of excelling in both traditional search and the evolving realm of Answer Engine Optimization (AEO). In this session, leading search strategists reveal how to balance proven SEO best practices with innovative AEO techniques, ensuring retail brands remain visible, authoritative, and ready for the next wave of digital consumer behavior by: 
  • Staying on top of updates from Google and Meta to keep up with their evolving priorities
  • Shifting focus to how LLM’s are completely changing how customers discover you
  • Prioritizing rich content over keywords to show up in AEO searches
  • Balancing the priorities of traditional search engines and LLM’s to make sure you’ve account for both

Tuesday, February 24

3:15 PM Track 1: Panel Discussion: The Future of Omnichannel Retailing for Today's Channel Agnostic Customer

The modern shopper refuses to be confined to a single channel, instead navigating effortlessly across physical stores, e-commerce sites, social platforms, and more. This channel-agnostic behavior is reshaping omnichannel retailing, pushing brands to create seamless, integrated experiences that meet customers wherever they choose to shop. During this panel discussion, retail innovators share strategies and insights for thriving in this new era—delivering unified journeys that drive satisfaction, loyalty, and growth across all touchpoints like: 

  • Gaining a 360 view of customer touchpoints across the shopping journey
  • Powering your stores for endless aisle shopping to capitalize on the customer in the moment
  • Leveraging integrated technology for better personalization
  • Optimizing inventory accuracy to meet customer demands in real-time

Check out the incredible speaker line-up to see who will be joining Anant.

Download The Latest Agenda