Monday, February 23: Summit Day
Online shoppers expect instant, accurate answers every time they search—whether browsing through Google or tapping into AI-powered engines. With new technologies reshaping discovery, retailers face the challenge of excelling in both traditional search and the evolving realm of Answer Engine Optimization (AEO). In this session, leading search strategists reveal how to balance proven SEO best practices with innovative AEO techniques, ensuring retail brands remain visible, authoritative, and ready for the next wave of digital consumer behavior by:
- Staying on top of updates from Google and Meta to keep up with their evolving priorities
- Shifting focus to how LLM’s are completely changing how customers discover you
- Prioritizing rich content over keywords to show up in AEO searches
- Balancing the priorities of traditional search engines and LLM’s to make sure you’ve account for both
Tuesday, February 24
The modern shopper refuses to be confined to a single channel, instead navigating effortlessly across physical stores, e-commerce sites, social platforms, and more. This channel-agnostic behavior is reshaping omnichannel retailing, pushing brands to create seamless, integrated experiences that meet customers wherever they choose to shop. During this panel discussion, retail innovators share strategies and insights for thriving in this new era—delivering unified journeys that drive satisfaction, loyalty, and growth across all touchpoints like:
- Gaining a 360 view of customer touchpoints across the shopping journey
- Powering your stores for endless aisle shopping to capitalize on the customer in the moment
- Leveraging integrated technology for better personalization
- Optimizing inventory accuracy to meet customer demands in real-time
Check out the incredible speaker line-up to see who will be joining Anant.
Download The Latest Agenda