Lauren Livak Gilbert

Executive Director Digital Shelf Institute

Lauren Livak Gilbert is Executive Director of the Digital Shelf Institute (DSI) and co-host of the Unpacking the Digital Shelf podcast. With over 10+ years of experience in digital commerce and design, Lauren is a sought-after commerce strategist for hundreds of global omnichannel brands. While at Johnson & Johnson, Lauren launched a new, successful digital strategy for its Consumer North America business. At Salsify she worked with more than 100 global brands to develop a comprehensive commerce strategy, including staffing, technology investments, and performance-based processes. And at the DSI she connects with brands, retailers, tech partners and agencies to help advance the industry with her research and content.

Monday, February 23: Summit Day

9:45 AM Customer Journey: Keynote Panel: Everything, Everywhere, All at Once: Evolving to Meet Changing Omnichannel Buying Patterns

Omnichannel buying behaviors are evolving faster than ever, challenging retailers to meet customers wherever and however they choose to shop. With shoppers moving seamlessly across physical stores, online platforms, and social channels, brands must adapt to deliver consistent, frictionless experiences at every touchpoint. In this keynote panel, industry leaders discuss strategies for evolving retail operations and marketing to keep pace with changing omnichannel patterns and capture growth opportunities across all channels. Panelists will cover:

Analyzing how shoppers now use multiple digital and physical touchpoints before making a purchas
Leveraging mobile-first strategies, including one-click checkout, AR features, and location-based offers
Adopting AI-powered personalization and real-time data to deliver hyper-targeted recommendations and consistent brand experiences
Embracing innovations like click-and-collect, same-day delivery, and immersive in-store technologies

Wednesday, February 25

1:05 PM Main Stage: Keynote Panel: Mastering the Customer Journey from First Click to Lasting Loyalty

From the initial discovery phase to the ultimate goal of loyalty, each stage of the customer journey presents opportunities for engagement, conversion, and retention. Any friction your customer faces across the journey could be their sign to exit the expressway on the route to purchasing. During this keynote panel, our group of retail veterans will explore the complexities of navigating the full customer journey, discussing strategies for optimizing touchpoints, addressing pain points, and fostering loyalty through personalized experiences that resonate with diverse customer needs and expectations as well as:

Mapping and analyzing shifting customer behaviors across physical, digital, and hybrid channels
Integrating data and technology platforms to deliver seamless, personalized experiences
Coordinating inventory, fulfillment, and customer service operations
Continuously testing and refining channel strategies to stay agile and responsive

Check out the incredible speaker line-up to see who will be joining Lauren.

Download The Latest Agenda