With over two decades of leadership experience, Terra is a proven executive in marketing, digital commerce, and omnichannel strategy. Currently the EVP at Herschel Supply Co., she previously held key roles as President & COO at Vessi, where she successfully transitioned the business to a full omnichannel model, and as Head of Digital at Lush Cosmetics. She has a demonstrated ability to drive transformative change and significant growth by building high-performance teams and executing comprehensive go-to-market strategies.